Lily Allen - Hard Out Here

This music video for Lily Allen's new song explicitly addresses several issues within the media today. She is singing about the way in which women are objectified and the expectations that are put upon them just for being a female.

Laura Mulvey's theory can be seen within the visuals, especially where the dancers are 'twerking' and sucking bananas provocatively. The male character is also seen doing this actions which suggests that women should be seen as equal to men. However, as he is only one man acting in this way it suggests that not enough males agree with this idea and that they are still supporting the objectification.

Intertextuality can also be seen throughout this video. Intertextuality is when a media product an be seen within another media product e.g. a scene from a film within a music video. An example within this video is the balloons that spell out an explicit sentence about Lily Allen. This has been referenced from the Robin Thicke video Blurred Lines in which an explicit message about him is shown on the screen.

The beginning of the video expresses Dyer' star theory and the idea that stars are constructed. Lily Allen appears to be receiving lipo suction as she is not 'perfect'. It can also be heard during the video that the manager is saying how her image is no good and that she has let herself go. This suggests that women are not allowed to relax and must always be perfect no matter what the circumstances are.