My Chosen Exhibitor

For our video I would choose VEVO as our exhibitor. This is because VEVO plays all of the mainstream and most recent music and being an RnB genre will appeal to the website even more as this too is mainstream and popular. People mainly use VEVO for genres such as RnB and also for the recent up and coming artists which our song and video suit quite nicely.

Video Exhibitions

MTV is a music company which is owned by another institution called 'Viacom'. In 1985, Viacom puchased 66% of MTV Networks. Then in 1986, it purchased the remaining interest of MTV for $185,000. MTV operates through television channels in which they actively play music and songs by known, mainstream artists along with TV shows revolving around music and real life. MTV has many branches of music which apply to different people and genres i.e. Rock, Base and Dance. The music displayed within the show consist around charts and top 40's etc. this means that the public choose what songs are played on the channel based upon their downloads and purchases. They are very influential as all of the music played within the show revolves around the public interest.

 

 

YouTube is an internet based website that provides the public with the opportunity to search for songs and music videos online. The company was founded in 2005 by Steven Chen, Chad Hurley and Jawed Karim. In 2006, Google became the parent company for YouTube and now acts as a Google subsidiary. Anyone can upload on to YouTube and now companies such as VEVO operate through YouTube, further bringing recent music onto the website. YouTube is accessed on the internet through a computer or phone and can be accessed by anyone world wide.

 

VEVO was founded in 2010 by Rio Caraeff. It is owned by many institutions including Universal Music Group, Sony Music Entertainment, Google and Abu Dhabi Media. VEVO operates in many countries globally including the US, UK, Greece, Germany and Australia. It is a video hosting service whereby many videos are added to it daily. Music added to VEVO depends on who the artist is and whether they have released new songs. The latest music is usually put onto VEVO and can then be accessed by the public (within the legible countries).

 

ITunes is a company run by the Apple company which allows people to download music and videos to their computers or apple devices. The software was developed in 2001 and is updated frequently to improve the service. The latest update was November 2013. All music can be searched on ITunes, ranging from the most recent song to those released decades ago.

SBTV was founded in November 2006 by Jared Edwards. It is a British company specifically for the grime, British hip hop and acoustic genres. The company only has 12 employees in total. SBTV have a YouTube channel where all of their videos can be found. They also actively use social networking to communicate with the public.

 

Vox Pop

A vox pop is like a recorded question and answer session which is linked to audience research. This is our vox pop that we created to find out information about our target audience and their opinions on the concept of our music video. From our vox pop, we found that people did not take very well to the idea of a 50s video however, the people that we were able to ask, were not the idea audience that we wanted. To solve this problem, we also looked at the results gathered from the questionnaire and found that there was much more positive feedback. This shows that when the correct audience is targeted for a media piece, the most efficent and useful results are found.

Lily Allen - Hard Out Here

This music video for Lily Allen's new song explicitly addresses several issues within the media today. She is singing about the way in which women are objectified and the expectations that are put upon them just for being a female.

Laura Mulvey's theory can be seen within the visuals, especially where the dancers are 'twerking' and sucking bananas provocatively. The male character is also seen doing this actions which suggests that women should be seen as equal to men. However, as he is only one man acting in this way it suggests that not enough males agree with this idea and that they are still supporting the objectification.

Intertextuality can also be seen throughout this video. Intertextuality is when a media product an be seen within another media product e.g. a scene from a film within a music video. An example within this video is the balloons that spell out an explicit sentence about Lily Allen. This has been referenced from the Robin Thicke video Blurred Lines in which an explicit message about him is shown on the screen.

The beginning of the video expresses Dyer' star theory and the idea that stars are constructed. Lily Allen appears to be receiving lipo suction as she is not 'perfect'. It can also be heard during the video that the manager is saying how her image is no good and that she has let herself go. This suggests that women are not allowed to relax and must always be perfect no matter what the circumstances are.

Parody

A parody is a media text that has a comical aspect which is an imitation of something else. Today we looked at a video for a Mumford and Sons music video. The video is very deceptive as the beginning makes the audience think that the performers in the video are the actual artists however they are in fact actors from different comical shows. When I noticed who the characters were I instantly found the video more comical. It also led me to want to watch other videos made by Mumford and Sons to see whether the way the video was performed was an accurate imitation of the group itself. I liked this music video because it was different from others I have seen and the comedy aspect made it more enjoyable and interesting.

Target Audience Research Survey

http://fatimaarana.polldaddy.com/s/audience-research

This link takes you to our survey that we created in order to find out what our target audience think about our ideas. It is a closed question questionnaire which means the answers are a case of multiple choice or simply yes or no. From this research, we are able to generate quantitative data whereby we can interpret results into graphs and charts to analyse trends.

Lyric Analysis

This is the lyric analysis for our song choice. The song we have chosen is Alice Smith - Dream. The genre is RnB and explains the love that she has towards a boyfriend or male character. We have also included the inspiration for our music video within the presentation.

Mood Board

For my Mood Board, I decided to do it by hand. I found the majority of the pictures on the internet, along with various screenshots from YouTube. The Mood Board shows our inspirations and influences that we will use to create our music video. Although our chosen song is R&B, we are going against the conventions of an R&B video, by contradicting certain connotations that you would associate with the genre. We started off with the idea of a fashion show set in a different era, which is when I looked at movies like Grease and the 'Beauty School Drop Out' scene. We would use things like backing dancers and a lead singer to convey that our music video is Performance. We would also like our video to be filmed on stage, so it conforms with the performance used in BSDO. The film 'Grease' is set in the 1950's, so we wanted to go with that time frame for our music video. We would include the style of costume, hair and make up, as these also feature in my Mood Board.

By Abigail Brewer

Final Song Choice

This is our final song choice that we have chosen. It is written by Alice Smith and is called Dream. We liked this song as the track itself had a catchy beat which enabled lots of ideas to emerge about what our video could be about. We plan to use a 50s theme for this video and believe that the song will suit this very well.