Logo

This our Logo for our website and Digipak. It's the same idea from our font ideas. We like this because the font doesn't connote an over the top idea of love, the heart signifies the love and the fact that it looks weathered connotes that the relationship has been through hard times. The capitals also make it stand out, attracting the attention of the consumer.

This is our finished logo, using a font from 'Da Font'. 

Digipak Inspiration

For our digipak we had an idea of using bright colours as part of the theme. From this I decided to look at existing CD covers to gather some inspiration for what out digipak imagery can look like. After some research the cover that I liked the most was from Nicki Minaj. She uses herself on the front cover with multiple colors painted on to her face and used in the background. From this, I thought about using a main image on the front of the artist and within the background have the bright colours. In this way, the artist can be seen properly and in an eye catching way and the colours can highlight the genre of the album. 

Font Choices

These are some of the fonts we have looked at for our Digipak font. We tried to chose fonts that represented and reflected our romance genre.

We chose this font because it was in Italics, which basically reflects the seductiveness of romance. The font looks as if it has been drawn in pen as well, which makes it seem like the type of font you would see in a diary.

We chose this font because it gets straight to the point, the one heart signifies the romance genre and the fact that it's is weathered shows that the relationship is going through some hard times. The use of capitals make it stand out and they also make it seem like the 'Dream' holds a lot of importance to the narrator.

We chose this font because because it reflected the Garden of Eden, with the vines coming off it, which is usually linked to love. Again, it looks a little like something you would see in a diary which makes it more romantic as well. Also, the connotations of Adam & Eve falling in love while in the Garden made  it an easy choice because it's a widely used connection.

In my opinion, I think we should use the second font because it looks like an abstract font, it's straight to the point and it's not too complicated in terms of design.

Treatment 3

For our final piece of work, we have again decided to change the structure of the music video and the content in which it contains.

The new piece is now going to be a hybrid, combining both narrative and performance. The narrative scenes will reflect that which is going on within the song whereby the action will match the lyrics or connect with them in some form. The performance will simply be a stage like performance in which one female artist will sing the song. There will also be scenes where the artist is practicing her song with backing instruments to add more realism to the video and to ensure that the audience does not tire of seeing the same thing. Costumes will reflect that of the scene. For example, the performance costume will be a dress worn with heeled shoes to give the impression that she is a well – known and believable singer. The narrative pieces will require each character to wear normal everyday clothes so that the scene looks realistic and also allows the audience to put themselves into the shoes of the actors so that they can understand the scene.

Colour Choice

Since our music genre is romance, we need to choose colours that reflect that genre. To do this we used  a website called Colour Scheme Designer, which helps decide a complimentary colour for the main colour you want to choose. They have six different choices: Mono, Complement, Triad, Tetrad, Analogic and Accented Analogic.
We initially chose a red colour scheme, then we decided that it was too bright and loud for a song that has soft lyrics. Also the combination of the red and green connotes more of Christmas than Love. For this colour scheme I used the 'Complement' choice.

So we settled for more delicate, candy colours like lilac or eggshell blue. For this colour scheme I used 'Triad' because it gives you three choices.

The Fuchsia in this colour scheme would be good for the main colour because it connotes maybe a pink lipstick, which is useful because a red is more seductive and pink is more playful. For the complimentary colours, we would chose 34CFBE, FFE273 and E165B9 because they're more colourful but not overpowering or solid.

This is the second colour scheme that we put together, we had an idea to for our Digipak to reflect different times of day when the clouds are stained with the sun. For example, sunset, sunrise etc and the use of colours like lilac and pink/orange would be a nice choice.

My Practice CD Cover

Today we created a practice CD cover as a way of trying out different skills which can be applied to CD covers. This also gave me the opportunity to get a feel for what it will be like to work with Photoshop and also allow me to think of what ideas I can apply to my own CD cover.

All of the components for this practice cover were elected randomly simply using the internet. Websites such as Flickr, Wikipedia and Dafont were used to select each of the different layers within the cover including pictures, fonts and text.

Toda in the lesson, I learnt how to effectively use the text tool and use different techniques to manipulate and change the way the font looks. This was how I achieved the shadow effect. I also learnt how to resize images to fit a canvas size which is an important skill to have in order for the CD cover to looks effective and realistic.

Digipak Analysis

Today we were asked to analyse digipaks from different CD's. Our digipak was from High School Musical, a children's musical DVD in which the songs have been put on to a CD. We were able to identify different aspects of the digipak we were looking at and also typical conventions of a digipak that we would expect to see on any digipak we look at. These include: title, image of artist, specific colours, song list and name on the spine of the digipak. Analysing this digipak has given me an insight into what digipaks look like and how my own one should look. 

What Is A Digipak?

A digipak is a type of CD cover however includes a great deal of information and significantly more images than a regular CD case. A digipak is usually used as a special edition or a re-release of an album. Digipaks can come as 4 panels or 6 panels but are generally used to look pretty and promote the album.