Evaluation Question 4

Evaluation Question 3

Evaluation Question 2

Evaluation Question 1

Evaluation Plans

For evaluation question 1, I plan to use a 9 key frame analysis from my music video describing how my final product conformed and challenged the conventions of real media products. I will do this in the style of a PowerPoint/slideshare with pictures for each frame showing how my final product challenged or conformed followed by an analytical paragraph underneath.

For evaluation question 2 I plan to use Glogster as the format for my question. I will incorporate different images and my final video onto the page and make comparisons in the form of text in boxes around each of the images.

For evaluation question 3, I plan to use Powtoon to make a short video displaying our audience feedback and then commenting on what this meant to me and how I took it on board.

For evaluation question 4, I plan to use bubbl.us to create a mind map of all the different technologies I have used over the course.

Production Diary Log 2

Ed Sheeran - Lego House

This is the video for Ed Sheeran's Lego House. I only really watched the video properly today and was touched by the narrative that lies behind the song. I think that the video is a big eye opener into the lives of many fans nowadays and really shows how Dyer's star theory can be expressed visually. I like the fact that Rupert Grint was used as the fan as he is physically similar to Ed Sheeran which therefore made the idea of a fandom more realistic and more understandable.

Website Feedback

Website 'Tour'

For the 'Tour' page, again I kept the layout and colour scheme the same, but put the title in a bigger font. I did this because the tour is one of the most important things an artist has to promote, to get a bigger fan base and a bigger target audience. - Indya

Website 'Latest News'

For the 'Latest News' page, I used the album cover to show that the album was being released, and the signature to show the photoshoot. I used these images because I've seen other websites do the same, as it makes the consumer more aware of the artists 'life'. - Indya

Website 'Merchandise'

I had slight difficulties with the merchandise that Fatima made as some of them wouldn't upload, which was really annoying. The ones that did upload looked really good and worked well with the colours and the logo. When you click on the picture a shopping basket comes up and you have the choice of choosing more than, which looks really good. - Indya

Website 'Gallery'

For the 'Gallery', I chose 9 pictures from the 'behind the scenes' photoshoot as they looked really good. They came with the option to label them so I came up with short, generic titles, that made looking through the Gallery enjoyable.
I chose the ones with Chloe in so that the consumer is mainly focused on her and the album release. - Indya

Website 'About Me'

For the 'About Me' page, I wanted to keep it simple, so I decided to keep everything the same. I wrote a little bit about the artist, which is always interesting for the consumer, as they like to know how they started off and the progression of unfamous to famous so that they can relate to the artist. This then gets the artists more fans. Using the signature, makes it seem more authentic to the consumer, as they feel like the artist cares about them. - Indya

Website Video

This is a short clip showing the work that Indya put into creating our website. I think our website looks really good and the colour scheme that has been used is similar to that of the digipak meaning there is more meaning into each of the texts. I also like how she has created a sign up box at the bottom and the social network tool bar at the top also shows to have a positive impact, especially as it focuses on the target audience for this particular platform and also for our target audience in general

Rough Edit Feedback

This was the feedback we got from the rough edit. It was great to see that our audience enjoyed our video and also helpful to see the different ways that they think our product could be improved. Based on this feedback, particularly that from 'bigboirl' I cut down the length of our song from around 4 minutes to around 3 so that the amount of footage lasted as long as the song. I think that this has improved our video and means that the audience can stay more involved with the video as it does not drag on.

Digipak Feedback

 

Abi created a Facebook group as a way of getting to people's feedback about our digipak. Following this, she was able to get a few comments which were enough for us to get some ideas about how we could improve and also what went well. The use of the Facebook group has been really useful for our work and I think it was great thinking on behalf of Abi to do this!

Final Digipak

 

 

This is our final digipak in which Abi made. It uses images of the artist to promote her and show the audience that she is the focus for the music. We prefer the 4 panel choice as it looks clearer and not over crowded with pictures with too much to focus on. I like our digipak as I think the colour scheme fits really nicely. The grey and the pink work well together and the enhancing of the lips also makes the image look really effective and well matched with the rest of the design.

 

Final Website Link

http://indyayasmine.wix.com/ancillarytask2

Changing our Digipak

Instead of creating a 6 panel digipak, we have decided to create a 4 panel digipak. This is because
 we felt that the 6 panels were beginning to look over crowded and too many pictures were being added to it that it just did not have the right appeal anymore. Now with the smaller 4 panel digipak, we are able to express the artist is a clear and concise way which is straight to the point and also looks very attractive.

Final Piece

Digipak

This is our digipak so far. Images of the artist have been added onto the panels to promote her and her album/songs. More images will be added to make the complete product.

Rough Edit

Survey

Click here to take survey

Logo

This our Logo for our website and Digipak. It's the same idea from our font ideas. We like this because the font doesn't connote an over the top idea of love, the heart signifies the love and the fact that it looks weathered connotes that the relationship has been through hard times. The capitals also make it stand out, attracting the attention of the consumer.

This is our finished logo, using a font from 'Da Font'. 

Digipak Inspiration

For our digipak we had an idea of using bright colours as part of the theme. From this I decided to look at existing CD covers to gather some inspiration for what out digipak imagery can look like. After some research the cover that I liked the most was from Nicki Minaj. She uses herself on the front cover with multiple colors painted on to her face and used in the background. From this, I thought about using a main image on the front of the artist and within the background have the bright colours. In this way, the artist can be seen properly and in an eye catching way and the colours can highlight the genre of the album. 

Font Choices

These are some of the fonts we have looked at for our Digipak font. We tried to chose fonts that represented and reflected our romance genre.

We chose this font because it was in Italics, which basically reflects the seductiveness of romance. The font looks as if it has been drawn in pen as well, which makes it seem like the type of font you would see in a diary.

We chose this font because it gets straight to the point, the one heart signifies the romance genre and the fact that it's is weathered shows that the relationship is going through some hard times. The use of capitals make it stand out and they also make it seem like the 'Dream' holds a lot of importance to the narrator.

We chose this font because because it reflected the Garden of Eden, with the vines coming off it, which is usually linked to love. Again, it looks a little like something you would see in a diary which makes it more romantic as well. Also, the connotations of Adam & Eve falling in love while in the Garden made  it an easy choice because it's a widely used connection.

In my opinion, I think we should use the second font because it looks like an abstract font, it's straight to the point and it's not too complicated in terms of design.

Treatment 3

For our final piece of work, we have again decided to change the structure of the music video and the content in which it contains.

The new piece is now going to be a hybrid, combining both narrative and performance. The narrative scenes will reflect that which is going on within the song whereby the action will match the lyrics or connect with them in some form. The performance will simply be a stage like performance in which one female artist will sing the song. There will also be scenes where the artist is practicing her song with backing instruments to add more realism to the video and to ensure that the audience does not tire of seeing the same thing. Costumes will reflect that of the scene. For example, the performance costume will be a dress worn with heeled shoes to give the impression that she is a well – known and believable singer. The narrative pieces will require each character to wear normal everyday clothes so that the scene looks realistic and also allows the audience to put themselves into the shoes of the actors so that they can understand the scene.

Colour Choice

Since our music genre is romance, we need to choose colours that reflect that genre. To do this we used  a website called Colour Scheme Designer, which helps decide a complimentary colour for the main colour you want to choose. They have six different choices: Mono, Complement, Triad, Tetrad, Analogic and Accented Analogic.
We initially chose a red colour scheme, then we decided that it was too bright and loud for a song that has soft lyrics. Also the combination of the red and green connotes more of Christmas than Love. For this colour scheme I used the 'Complement' choice.

So we settled for more delicate, candy colours like lilac or eggshell blue. For this colour scheme I used 'Triad' because it gives you three choices.

The Fuchsia in this colour scheme would be good for the main colour because it connotes maybe a pink lipstick, which is useful because a red is more seductive and pink is more playful. For the complimentary colours, we would chose 34CFBE, FFE273 and E165B9 because they're more colourful but not overpowering or solid.

This is the second colour scheme that we put together, we had an idea to for our Digipak to reflect different times of day when the clouds are stained with the sun. For example, sunset, sunrise etc and the use of colours like lilac and pink/orange would be a nice choice.

My Practice CD Cover

Today we created a practice CD cover as a way of trying out different skills which can be applied to CD covers. This also gave me the opportunity to get a feel for what it will be like to work with Photoshop and also allow me to think of what ideas I can apply to my own CD cover.

All of the components for this practice cover were elected randomly simply using the internet. Websites such as Flickr, Wikipedia and Dafont were used to select each of the different layers within the cover including pictures, fonts and text.

Toda in the lesson, I learnt how to effectively use the text tool and use different techniques to manipulate and change the way the font looks. This was how I achieved the shadow effect. I also learnt how to resize images to fit a canvas size which is an important skill to have in order for the CD cover to looks effective and realistic.

Digipak Analysis

Today we were asked to analyse digipaks from different CD's. Our digipak was from High School Musical, a children's musical DVD in which the songs have been put on to a CD. We were able to identify different aspects of the digipak we were looking at and also typical conventions of a digipak that we would expect to see on any digipak we look at. These include: title, image of artist, specific colours, song list and name on the spine of the digipak. Analysing this digipak has given me an insight into what digipaks look like and how my own one should look. 

What Is A Digipak?

A digipak is a type of CD cover however includes a great deal of information and significantly more images than a regular CD case. A digipak is usually used as a special edition or a re-release of an album. Digipaks can come as 4 panels or 6 panels but are generally used to look pretty and promote the album.