Evaluation of A Level Music Videos

This video has multiple editing techniques and addition of animation which enhance the video. However, there are aspects of the video that make it less successful. The use of slow motions works effectively within the action as it allows the audience to focus on what is happening and it highlights the action in the scene. One issue with this video is that the lighting is used very effectively. In the beginning of the clip when the male is singing, the lighting within the frame made it very difficult to see his face and therefore difficult to identify whether he was singing or not. This means that it becomes harder to see what his character is and what his role was at that time. Another issue was that the lip syncing was slightly off in the edit. This means that the words are not being sung properly and therefore makes the piece look out of sync. Although the characters were defined throughout the piece, the lack of sync between the music and the singing made the piece look rushed and amateur. In this video, the conventions of a music video are also challenged. Generally, music video's will have the credits at the beginning of the clip however this video had them at the end. I don't think this worked particularly well as it looked as though the credits were forgotten and quickly added on at the end. I think that the group could have benefitted from more time put into the making of their film and a stronger plan before hand to ensure that everything runs smoothly and then if necessary, re takes can be made.

I like this video. I think that the lip syncing has worked extremely well. The girl pronounces every word properly which makes the idea of her 'singing' the song much  more believable. The video is also very simple using only a green screen as the majority focus within the video. It shows that videos do not need to be complex to be effective. The use of stop motion also shows that the individual can use a range of techniques when producing a music video. One thing that I think could be improved about the video is a short shot within the chorus where the girl breaks eye contact with the camera whilst singing. In my opinion it looks as if she has forgotten the words and is looking at a prompt to help her remember. I think it would have been better to reshoot the scene however it does not have a major impact on the rest of the video as I think the entire thing works effectively.