Saturday, 7 September 2013

Claude Levi - Strauss

Claude Levi Strauss came out with a theory which says that all media text must contain binary opposition. This is where two opposites are intentionally or unintentionally involved in a conflict against each other. An example of an intentional conflict is Good vs. Bad. Other oppositions include male vs. female, rich vs. poor and lucky vs. unlucky.

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