Wednesday, 11 December 2013

Treatment 2

Our final song is called Dream by Alice Smith, we found the song on music alley; a copyright free site, meaning we could choose any song we wanted without it being taken off or switched with another song, once put on YouTube. After listening to the song as a group, we decided that it was our favourite and already had ideas about what kind of genre and type of music video we could create. 

Our overall idea is based on a 1950's performance music video, although the song is an R&B, this style will be going against the codes and conventions of how the music video for that type of song would normally be like.  As a group, we all had the same idea of how to present the narrative and lyrics to connect to the visuals. One music video that in my opinion reflects the codes and conventions of a traditional music video is Beyonce's 'Why Don't You Love Me', the costume, props and the techniques of how it is filmed reflects the 50's era. 



 
Our original inspiration of our music video, came from the movie 'Grease'.  Their use of costume and props looked really well done, and even if they did had a bigger budget, we can still mimic some of their scenes, for example 'Beauty School Drop Out' is our main influence.  I think our video will be successful because our idea fits really well and links with our song and the live performance part of the video. The thing that will make our video stand out is the fact that most current videos, utilise cars, money, women and over the top 'houses' (mansions). 

The music video, will be half Performance and half Narrative. Our main character will wake up in her home and will conclude the video in a hall, performing the rest of the song. We will also have the POV of the lover in her life, who will mimic the same things she does as her lover. During the performance, we will use some backing dancers but keep the main protagonist in focus by having a bright spotlight on her. As shown on our mood board, the costume, props will make it clear to our target audience, what we are trying to aim for in our music video to make it realistic and authentic.

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